IB
Applied Arts Packaging Design Series 2022 Winner
Graphis New Talent Annual 2022 Package Design Honourable Mention
Smoke Bomb Pre-Rolls
Branding
Package Design
Photography
Prototyping
Overview
This is a package design project which aims to bring back the fun nature of using recreational marijuana pre-rolls. The current marketing and branding of Marijuana products aims to elevate and decriminalize with clean and clinical aesthetics. In this packaging project I use branding as a tool to retake the fun nature of marijuana products and their use.
Tools
Illustrator
Laser Printer
Construction Paper
Folding techniques
Branding
The branding for the Smoke Bomb Pre-rolls was inspired by a play on words. The duality for ‘smoke’ in smoke bombs works for the recreational use of smoking marijuana pre-rolls. To continue the theme of the bombs, I designed the packets which hold the pre-rolls to mimic the look of dynamite sticks. This is done through the main use of the colour red and the string on the lid. This packaging is intended for adult use, with the labeling laws of California for cannabis products.
The folding method used to make the packets was the most important because they protect the product and keep children from opening the product. The strongest shape is the hexagon, which is why the packet is a hexagonal prism as opposed to a conventional cylinder, which is weaker. The packet also has space between the pre-roll and the container in order to give cushioning space, so the product is protected.
Folding and Function
The folding method used to make the packets was the most important because they protect the product and keep children from opening the product. The strongest shape is the hexagon, which is why the packet is a hexagonal prism as opposed to a conventional cylinder, which is weaker. The packet also has space between the pre-roll and the container in order to give cushioning space, so the product is protected.
The folds at the end of the packet fold into each other which make the flaps fold over each other thus, making the fold too complicated to open for children but simple enough for an adult to open.
The final flap at the end of the pre-roll packet is stuck down with an anti-tamper sticker, which seamlessly matches the marijuana leaf on the packet design. This is a requirement for single use cannabis products in California. The string at the end of the packet not only serves an ornamental purpose as it mimics the look of a dynamite stick, but it also assists the user in opening the packet by giving them a place to pull the first flap open. The sleeve of the product holds the packets together without the use of adhesives. The sleeve also serves the purpose of displaying the labeling requirements, which wouldn’t fit in the packets due to their small size.
The three different colours used with this product are intended to differentiate the types of cannabis in the pre-rolls (indica, hybrid and sativa).
This product is useful for people with visual impairment. The string indicates where the top of the packet is, and it provides the users with a method of opening the product by pulling the string.