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Westminster Dog Festival


Visual Identity




This project aimed to demonstrate ability in scalability of visual identity, ability to demonstrate capability in bilingual display and handling of text. This project has three pieces: a poster, hand held program, and e-tickets.

This project was a redesign of the Westminster Kennel Club Dog Show. I rebranded the visual identity of the event by using visual humour to be more inclusive to a wider audience. By researching the original visual identity, themes, demographic and psychographic of the event I was able to redirect the focus from wealth back to the appreciation of dogs.



Gouache Paint



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This poster is 20 x 30 printed in CMYK.

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Program Booklet

Single Pages 5" x 10"

Full Page Spread  5" x 20"

Printed in CMYK

Sleeve 22" in length

Contains festival introduction, program featured events, regular events, three day event schedule and mapped venue.

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Digital E-Tickets

E-tickets are designed for the Apple iPhone 8 Plus screen. Each e-ticket is designed for a single event.

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