This project aimed to demonstrate ability in scalability of visual identity, ability to demonstrate capability in bilingual display and handling of text. This project has three pieces: a poster, hand held program, and e-tickets.

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This project was a redesign of the Westminster Kennel Club Dog Show. I rebranded the visual identity of the event by using visual humour to be more inclusive to a wider audience. By researching the original visual identity, themes, demographic and psychographic of the event I was able to redirect the focus from wealth back to the appreciation of dogs.